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  Topic Overview
   id: 28330
   Visits: 201
   Added: 28 October 2005
   Updated: 18 November 2005
 
Mission and impact    
        
All institutions have a "raison d'être" - they exist for a purpose. Profit-oriented businesses are generating an income for those that invest in them and will have an interest in identifying market segments for a product they want to sell or conversely, researching a market with a view to designing products to sell. They will measure their success by financial results and, usually, by expanding market share. Development organisations have development goals and these often include reaching underserved and disadvantaged communities. Their mission statements will reflect this and their market identification serves a somewhat different purpose.

Nevertheless, even though goals may differ, approaches to identifying what clients want and what they can afford to pay, so that appropriate products and services can be offered, are generally similar. In this section of the site we will provide information for financial institutions about researching their markets and how they can measure impact and client satisfaction. We will include gender issues and environmental impact.

  
 
Beyond basic credit and savings: Developing new financial service products for the poor  Case study1999   Document (en)  
Client Drop-Out Rate  Paper2005   Document (en)  
Learning from Clients: Assessment Tools for Microfinance Practitioners  Training manual2005   Document (en)  Documento (es)  Document (fr)  
Marketing for Microfinance Depositories  Toolkit2000  
Microfinance Clients, Products/Services and Market Niches: WHAT are we delivering? HOW are we delivering? WHO are we reaching?  Report2004   From ACCION website (en)  
The ‘Most Significant Change’ (MSC) Technique: A Guide to Its Use  Guideline2005   Document (en)  
 
Listening to Clients – an interactive, audio-visual market research training program  Distance Learning
668 Knowledge Objects - 1024 Members - 83 Topics
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