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Productos financieros    
        

Los productos financieros son el núcleo de una empresa proveedora de servicios financieros, representan lo que es “vendido” a los clientes. Como en cualquier otra empresa, por lo tanto, un proveedor de servicios financieros tiene que elaborar un enfoque de mercado y tratar de identificar y conocer las necesidades de los compradores en una base rentable. Los clientes pueden ser particulares o empresas y sus exigencias de servicios financieros irán desde la necesidad de un lugar seguro donde guardar el dinero en exceso a la de tener acceso a créditos para resolver déficit imprevistos, o mandar dinero a un pariente en un área rural. Quien ofrece productos financieros, por lo tanto, tiene que decidir si ofrecer a sus clientes uno o varios productos y cuánto cobrar en función de una actividad sostenible.

  
Regrese 
TítuloMicrofinance Clients, Products/Services and Market Niches: WHAT are we delivering? HOW are we delivering? WHO are we reaching?
Autor/ RevisorHattel, K.
Idioma(s) del contenidoinglés
Tipo de documentoInforme
Resumen / DescripciónThis paper is the summary of a conference of the MicroFinance Network held in Bali, Indonesia, in October 2003. Its focus was on delivering service to clients, and is directed toward both theorists and workers in the field. As is typical in conferences, a wide range of different issues is covered, so there is something here for almost everyone; at the same time, there is a scattershot quality to the way the subjects are treated, each with illustrative examples, none with any claim to universality. The effect may appear somewhat hit-and-miss.

The paper is divided into six general themes. The first theme is clients: “who are we reaching and how do we know who our clients are?” An article by ACCION, describing its method of poverty assessment, is the most useful part of this section, concisely outlining the criteria of determining who they serve and what product to deliver them. The second theme is “what kind of services and products are we delivering?” It looks into the question of specification versus diversification, and includes two case studies from Africa, PRIDE Tanzania and Uganda Microfinance Union: PRIDE offers only one product, a solidarity group loan, the benefits and problems of this approach are briefly discussed. UMU, on the other hand, offers a full range of financial services and products and offers an interim report on its successes.

A third report from Compartamos in Mexico briefly suggests that its four financial products may develop into a more diversified series of products, a change driven by competition. The third theme continues to explore the question of products and services, looking at the Bank Rakyat Indonesia and Mibanco in Peru, two MFIs with great success in delivering specific products and services to their target market. BRI is primarily rural and is focusing on capacity building, while Mibanco is located mainly in and around Lima and its main product under discussion, a home improvement loan called Micasa, has had great success and has opened up a new client base.

The fourth theme is evaluation: “how do we evaluate MFIs?” This section discusses the utility of microfinance rating agencies and the difference between credit ratings and global risk assessments. It includes a brief presentation by the Microfinance Information eXchange (the MIX), an information provider for the microfinance industry. Cost was highlighted as a key issue in rating agencies, as it can be difficult to justify a high cost to an MFI’s managing board, though participants agreed that after an assessment is completed, board members generally understand and value it. The fifth theme is provision of services, looking at different methodologies. Reports from India and Bangladesh discussed solidarity groups and other group lending mechanisms. The final theme was efficiency: “how can we make ourselves more efficient?” The main focus here was on offering staff incentives and new microfinance technologies. This section is one of the largest and most detailed, with field reports from Egypt, Uganda, and India.

The conference proceedings describe many different areas of the MFI sector, both geographically and in terms of products and services. The best way to read this paper may be to focus first on the “discussion” sections at the end of each theme treatment, to get an overview of different perspectives and concerns, and then to explore the themes in more detail. The sixth theme, on efficiency, is perhaps the most useful, presenting the most concrete data.

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Palabras claveMARKET RESEARCH; CLIENT DEMAND; PRODUCT DEVELOPMENT; DELIVERY MECHANISMS; RATING
Fecha de publicación2004
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Ordene en líneaACCION Publications
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Comprar por correoACCION Publications Department, 733 15th St., NW, Suite 700, Washington, DC 20005 USA
Preciodólar estadounidense 10
EditorACCION International
Número de páginas97 pp.
  
668 Materiales Disponibles - 1024 Miembros - 83 Temas
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