| This is a training video on development and marketing strategies for savings products. The film features the experience of two institutions - the People's Bank in Sri Lanka and Caja Municipal de Cuzco in Peru - and emphasises that it is important for financial institutions to offer the right products, at the right place, at the right time and at the right price. The film is divided into sections to enable structured study and discussion with the audience on the following topics: - Savings products - an introduction
- Market research into client needs and existing product availability
- Policies for product pricing, distribution and promotion
- Implementation strategies
Detailed trainer's notes are provided to facilitate the use of this video in training programmes. A video tape version of the film may be ordered from FAO or GTZ. | 
page d'accueil
/ Formation / Vidéos 
Envoyer ce lien par mail
retour
