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   id: 52534
   Visits: 1187
   Added: 31 August 2007
   Updated: 31 August 2007
 
4. Choosing strategies    
        
Financial service providers that are attempting to address the needs of the poorer sectors of society and especially those in rural areas will inevitably face a number of choices about how they will operate and which products they will provide. This group of lessons highlights some of these choices and introduces a range of strategies that may be adopted.

The first lesson tackles the subject of groups and the varying roles that groups can play in the provision of financial services. The second one addresses the question of gender and the particular challenges facing women in terms of accessing mainstream financial institutions.

Future lessons will deal with marketing financial services and obtaining client feedback, the pros and cons of introducing insurance products and financing businesses in the value chain.

  
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4.1 Using and promoting groups     Undergoing maintenance (en)  
4.2 Taking gender into account     Undergoing maintenance (en)  
4.3 Adopting a client-driven approach     Undergoing maintenance (en)  
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