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| Title | Key questions that should precede new product development |
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| Author | Wright, G.; Brand, M.; Northrip, Z.; Cohen, M.; McCord, M.; Helms, B. |
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| Content Language | English (en) |
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| Document Type | |
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| Date Of Publication | 2001 |
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| Description | This briefing note (No.9 in the MicroSave-Africa series) outlines six essential questions that a microfinance institution should ask prior to setting about new product development. The six questions are: - Are we starting product development to make our MFI more market driven?
- Are we setting about product development as a process?
- Can our MFI handle the strains and stresses of introducing a new product?
- Do we fully understand the cost structure of our products?
- Can we refine, repackage and relaunch existing products before we develop a new one?
- Are we falling into the product proliferation trap?
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| Publisher | MicroSave |
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| Edition | Fiche de synthèse |
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| Series ID | 2001 |
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| Keywords | MICROFINANCE, PRODUCT DEVELOPMENT, MARKET RESEARCH |
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document (EN)
