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| Title | Case Study and Exercises |
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| Author | Bankakademie (edited by J.Heney) |
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| Content Language | English (en) |
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| Document Type | Case Study |
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| Date Of Publication | 2000 |
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| Description | After completing the lessons in this study guide which provide the theoretical grounding and empirical evidence from various MFIs about developing marketing plans for financial services, you can practice transferring the principles learned to a real life situation by working through this case study. The case study features MICROBANK, a financial institution which has provided loans to rural and urban low income segments of the population for eight years. It is an institution licensed as financial intermediary by the central bank of the country under a specific law governing small financial institutions. After two years of operation under this law, management now plans to introduce a savings product in order to diversify the financing sources. Throughout the case study you are invited to stop and answer questions or apply the ideas to your own institution. It should be noted that the text in this case study has undergone significant editing since its original publication. |
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| Publisher | GTZ |
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| Number of Pages | 50 pp. |
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| Series ID | 2000 |
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| Keywords | MARKETING PLAN, MICROFINANCE, PRODUCT DEVELOPMENT, SAVINGS |
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case study (EN)
