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| Title | Lesson 1: Marketing Challenges for Financial Services |
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| Author | Bankakademie |
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| Content Language | English (en) |
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| Date Of Publication | 2000 |
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| Description | The objective of this lesson is to introduce the basics of marketing, particularly the concepts of market information and marketing management, and to explain the particular challenges of applying those concepts to financial services. The final section highlights the special challenges of marketing financial services for the poor. |
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| Time to Complete | 0 |
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| Resource | |
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lesson 1: marketing challenges for financial services (EN)
