|Title||Lesson 2: Strategic Marketing|
|Content Language||English (en)|
|Date Of Publication||2000|
Strategic marketing is the basis for operational marketing decisions and involves making long-term decisions about the overall direction that an MFI should take in serving client markets. This lesson explains how a company's mission statement and objectives provide the overall framework for strategic marketing decisions and corporate identity defines an institution's unique position in the financial market. The final section explains the need to conduct ongoing analysis of the market environment through market research.
|Time to Complete||0|