|Title||Lesson 6: Operational Marketing 3: Distribution Policy|
|Content Language||English (en)|
|Date Of Publication||2000|
Distribution, or sales, policy concerns the channels selected to transfer ownership and transport a product from its producer to its consumer. In financial services, distribution policy concerns the points of sale selected for collecting deposits, granting loans and distributing other financial services. This lesson looks at the factors to consider when selecting distribution channels and distribution intensity.
|Time to Complete||0|