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| Title | Lesson 7: Operational Marketing 4: Promotion Policy |
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| Author | Bankakademie |
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| Content Language | English (en) |
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| Date Of Publication | 2000 |
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| Description | Once an MFI has determined their product, price and distribution policies, they need to turn their attention to promotion, the last of the marketing-mix elements necessary to reach their target market and achieve their marketing goals. This lesson examines the five main promotional methods – personal sales, advertising, sales promotion, publicity and sponsoring. |
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| Time to Complete | 0 |
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| Resource | |
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lesson 7: promotion policy (EN)
