|Title||Lesson 7: Operational Marketing 4: Promotion Policy|
|Content Language||English (en)|
|Date Of Publication||2000|
Once an MFI has determined their product, price and distribution policies, they need to turn their attention to promotion, the last of the marketing-mix elements necessary to reach their target market and achieve their marketing goals. This lesson examines the five main promotional methods – personal sales, advertising, sales promotion, publicity and sponsoring.
|Time to Complete||0|