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| Title | Using a poster story to introduce business planning |
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| Author | Heney, J. |
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| Content Language | English (en) |
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| Document Type | |
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| Date Of Publication | 2004 |
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| Description | This PowerPoint presentation is designed to introduce the concept of using a “poster story” to stimulate discussion and help those with limited literacy skills to understand ideas being presented. By using drawings or “posters” to create a story, people are able to identify with the characters and, as experience has shown, often follow the evolving theme with great interest and excitement. The presentation is provided here in two parts to limit the download size. The first part can be used on its own. The slides are based on a chapter of “Doing a Feasibility Study: Training activities for starting or reviewing a small business” by Suzanne Kindervatter (ed). We are grateful to OEF International and UNIFEM for permission to use the material in this way. The presentation could be used as part of a training course for NGO or other staff involved in enterprise development activities if PowerPoint facilities are available. The text can be translated into other languages and notes are provided with any slide that requires further explanation. It is necessary to save the presentation on your computer to see these notes. The main point of it all, however, is to show how to use drawings to create a story that introduces the topic of business planning. As the original book advises, the story should be adapted to local circumstances before use. Most of the pictures used in this example were developed for use with women in rural Senegal. Notes on how to adapt the story are provided on a slide at the end of Part 2. Another useful idea is to use real or play money when people are making the calculations or use the opportunity to teach the use of a simple calculator. To produce good pictures of people may require the involvement of a local artist but other posters can be drawn by anyone. For further ideas, the book is highly recommended – you can find out more about it by clicking the link below. |
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| Series ID | 200409 |
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| Keywords | ENTERPRISE DEVELOPMENT, BUSINESS SKILLS |
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aminta's story -part 1 (EN)
